There is a common belief that token issuers should be able to control and drive up the price of their tokens, whether through their marketing efforts, a deflationary mechanism, or simply increasing the use cases of their tokens to send a bullish signal to the crypto community.
In Ripple’s case, Eri believes holders shouldn’t rely on the company, especially after “surviving” the SEC attack. While her stance is unclear, many may argue that Ripple’s effort in its case against the SEC shows its commitment to building the ecosystem and promoting mass adoption of its token.
Furthermore, XRP became the fourth-largest token by market cap following the decision (although it has dropped to 5th since then). However, there is no denying the potential for Ripple to go head-to-head with the foremost cryptocurrencies such as Bitcoin and Ethereum.