The new changes will go into effect starting September 15 and will only apply to games that meet certain criteria. While announcing the new updates, Google stated:
“NFT games that allow players to purchase in-game items, like virtual apparel for a player’s characters, weaponry, or armor with better stats, consumed or used in a game to enhance a user’s experience or aid users in advancing the game.”
Google previously forbade any cryptocurrency-related advertising across its platforms. Google made no mention of whether the prohibition would be indefinite or subject to reconsideration at a later time.
At the time, Google’s Director of Sustainable Ads, Scott Spencer, declared that the business would continue to treat cryptocurrency-related ads with “extreme caution” since it had “seen enough consumer harm or potential for consumer harm.”
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