PR Wires – The Do’s and Don’ts of Composing A Press Release
What are you required to do before putting your pen on the paper to begin creating the press release?
Though writing a great press release distribution is fairly simple however, if you make it right, your efforts will be recognized with the STB method. This means that your news release is going to be screwed into a small ball, then put in the closest Bin from the individual who you sent it to. Although the STB technique is not often discussed, I’m afraid that the most press release will fall into the trap of being a disaster. But, yours won’t.
Let’s start by mentioning some of the things you must consider before creating the press release.
In the beginning, you have to determine the purpose for which you’re actually writing the press release distribution services in initial in the first place. Are you trying to tell the world about an amazing thing which has occurred and you have to be able to share with them? Are you trying to inform the customers (or possible customers) with information about an upcoming product or service you provide? Is it to boost sales? Perhaps a wise man (I believe it was the big-chinned football expert Jimmy Hill) once said “You cannot get to where you are going until you know where you are”. The wise words are words which should be listened to when you want your press release to be taken seriously.
The other thing to think about is who you planning to mail the release to? Before you ever put pen to paper, you need be aware of who the best press release distribution services will be delivered to since it will have a significant influence on the content you write and the way you express it. Do you really believe that Richard Attenborough would have sent the same press release on Jurassic Park to the National History Museum the way the one he did for a tabloid publication? Absolutely not have. The headline for one could have read “Tyrannosaurus Rex makes triumphant return in the land of the lost giants” while the other headline could be “Do you think Dino Saw Us? Mad Professor launches the world’s first theme park”. In essence, you have be aware of the address to which your release will go to so that you can tailor it for the target public.
Also, make your online press release distribution informative and relevant to the readers whom you’re sending it. If you don’t, you’re not sure what is going to occur (see the STB above).
The final thing to consider before you write your top press release distribution services be aware that the person to whom you’re mailing it to doesn’t have any interest in you and will not have any interest in your business. What they are interested in is does the topic you’re writing about matter to them and, more importantly, will it be interesting and helpful to their listeners, readers and viewers. While this might seem like unfair, it’s the truth. If you aren’t convinced, make a release that does not take this into consideration and then watch the outcomes. And, oh, and if you listen closely enough, you could listen to the STB!
There are the things you must be doing prior to creating your release. There are some things that you shouldn’t do:
Do not overdo it. Journalists don’t like press release distribution center that aren’t getting straight to the core. If you are able to be concise and not go on for too long your press release, it has an increased likelihood of being published. If, however, you’re about to write peace and war, then out with your dog, prepare an iced tea, or whatever you can do to help you get out of this mental state.
Don’t lie. Keep in mind that this isn’t your resume! Be sure to keep the content of your announcement accurate, factual and don’t be enticed to lie or tell anything other than the truth.
Don’t make mistakes. If journalists are averse to one thing more than they do rambling on about their mistakes spelling errors, releases and press release distribution network that aren’t punctually correct. With spell check , there’s no reason to be hesitant today.
One final thought (very Jerry Springer) STBs are no longer an option to you or your company. We will let your competitors use them. Business Marketing and Small Business Marketing executed well will increase profits and expand your company. Learn how to master press release distribution network and witness your business expand.
Mark Burdett is the owner of one of the leading UK Marketing Consulting companies, The Marketing Buzz.
With over two decades of experience in marketing Mark has been involved in highly profitable and successful campaigns for companies like Norwich Union, Kia Motors and Zurich.
Based located in Newcastle upon Tyne, The Marketing Buzz help small and medium-sized UK companies grow and improve their profit margins by utilizing efficient marketing strategies.
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