Comic-Con guru says storytelling is the key component for successful NFT projects

Comic-Con is one of the largest and most popular conventions in the world, celebrating all things pop culture, including comics, movies, TV shows, video games, and more. Gareb Shamus, a Comic-Con legend and founder of the NFT project Kumite, believes that storytelling is the key component for successful NFT projects.

In a recent interview with NFT Steez, Shamus explained that storytelling is what unites people around shared passions. It's what creates a sense of community and belonging. And it's what drives people to invest in and support NFT projects.

"We need to promote storytelling," Shamus said. "We need to create stories that people care about, that they want to be a part of ".

Why is storytelling so important for NFT projects?

Shamus believes that Web3, the next generation of the internet, offers unique opportunities for storytelling. With Web3, creators can have more direct relationships with their fans and give them more control over the stories they experience.

"Web3 allows for greater participation and engagement," Shamus said. "It allows for multiple stories, from multiple points of view, to be told and expressed."

Shamus's Kumite NFT project is a perfect example of how storytelling can be used to create a successful NFT project. Kumite is a martial arts tournament where holders of Kumite NFTs can participate in various challenges and earn rewards. The story of Kumite is told through a series of comics, animations, and other multimedia content.

"Kumite is about bringing the hero's journey to holders," Shamus said. "Everyone can be a hero in their journey."

Shamus's focus on storytelling has paid off. Kumite has been one of the most successful NFT projects of 2023, with a floor price of over 1 ETH.

There are a few reasons why storytelling is so important for NFT projects:

• It creates a connection between the project and its holders. When holders feel connected to a project, they are more likely to invest in it and support it over the long term.
• It builds community. Stories bring people together. When holders of an NFT project share a common story, they feel more connected to each other. This can lead to a stronger community that is more likely to support the project.
• It makes the project more memorable. A good story is more likely to stick in people's minds than a simple list of features and benefits. This can help an NFT project stand out from the competition.

How to create a storytelling NFT project

If you're thinking about creating an NFT project, here are a few tips on how to make storytelling a key component:

• Develop a compelling story. What is your NFT project about? What are the characters? What are the stakes? Your story should be something that people can get excited about and care about.
• Tell your story through multiple channels. You can tell your story through comics, animations, videos, blog posts, social media, and more. The more channels you use, the more people you will reach.
• Involve your community in the story. Give your community opportunities to participate in the story and help shape its direction. This will make them feel more connected to the project and more invested in its success.

Examples of successful storytelling NFT projects

Here are a few examples of successful NFT projects that have used storytelling to great effect:

• Kumite (mentioned above)
• Azuki is an anime-inspired NFT project with a rich backstory and lore.
• World of Women is an NFT project that celebrates the diversity and empowerment of women.
• Bored Ape Yacht Club is a popular NFT project with a strong community and a sense of humor.
• Doodles is an NFT project with a whimsical and creative art style.

Storytelling is a powerful tool that can be used to create successful NFT projects. By developing a compelling story, telling it through multiple channels, and involving your community, you can create an NFT project that people will love and support.