Gordon Ramsay, a Michelin-starred chef and television personality, just announced that Hell’s Kitchen will soon be available online in the metaverse. Sharpen your blades and prepare your saucepans.
According to a Medium post, Gordon Ramsay’s Hell’s Kitchen will join the metaverse through a collaboration with The Sandbox. The deal will feature assets like Gordon Ramsay avatars and deliver Hell’s Kitchen culinary experiences to ITV’s LAND in The Sandbox. The partnership will also include Ramsey personally.
The Sandbox will bring its signature world building into the kitchen through an exciting partnership with ITV Studios, bringing the first ever fully complete cooking experience into its developing metaverse. The popular show’s viewers will be able to relive their favorite scenes online.
Hell is coming….to the #Metaverse ! That’s right #HellsKitchen is coming to @TheSandboxGame complete with most amazing virtual restaurant and the Red AND Blue Team ! Register now: https://t.co/wZeTnntCD5 pic.twitter.com/FLXlOtm9c6
— Gordon Ramsay (@GordonRamsay) August 16, 2022
With features and interactive components created with Ramsey’s involvement, the amazing new venue will take center stage in ITV’s LAND in The Sandbox. As a result, inside its culinary limits, players can create dishes, gather recipes, and engage in gastronomy-based challenges. Building a large stadium will allow fans to win magnificent Hell’s Kitchen rewards and advance to the prestigious position of “Head Chef.”
Hell’s Kitchen is an American reality cooking competition program that debuted in 2005 on Fox and is hosted by Ramsay. Since then, the program has visited 24 different locations.
Two teams of chefs compete each season on the show for the job of head chef in a restaurant. The Sandbox’s collaboration with Hell’s Kitchen marks the arrival of the first platform-exclusive cooking-themed metaverse experience.
The Television show is so well-liked that it received six Primetime Emmy nominations over 20 seasons. The American program’s popularity was strengthened this February when it was renewed for a twenty-first and a twenty-second season.
Gordon Ramsay – Foul-mouthed Chef said:
“There’s nothing more exciting to me than chartering new territory, whether that’s creating a signature dish, a new restaurant concept, a new show, or now a virtual experience in The Sandbox.”
“I’ve been fascinated by The Sandbox and its offering in the metaverse. I couldn’t think of a better platform to bring the high energy of my Hell’s Kitchen restaurant and brand,” he further added.
The agreement may represent yet another significant turning point in the development of the metaverse, a term used to describe the immersive experiences designed to bring people together in the virtual world. The usage of virtual reality (VR) or augmented reality (AR) headsets is typically used to enable these metaverse experiences.
In a study report published earlier this year, Fortune Business Insights (FBI) predicted that the worldwide market value of the metaverse will reach $1.5 trillion by 2029. According to the report, among the key elements anticipated to propel the growth of the metaverse market are the quickly expanding online gaming and e-commerce industries as well as the adoption of blockchain technology.
When Facebook changed its name to Meta Platforms last year, it made an announcement about its metaverse-related makeover. In order to construct the Metaverse, which it predicts will be “fully realized in the next 10-15 years,” the corporation established a $50 million fund last year.
The first cooking experience of its kind in the metaverse is Hell’s Kitchen. The setup is a virtual rendition of the setup from a reality TV program, as shown in the trailer.
Ramsay will be the most recent famous person to visit The Sandbox after Paris Hilton. The success of Gordon Ramsay and Hell’s Kitchen will undoubtedly draw viewers to the cookery program.